The goal of creating a new image or “brand” is to differentiate you from your competitor and establish your practice as the leader in Orthotics, Prosthetics, Research and Education in your market area. Creating new language and content around that theme is a crucial step in the process. Professionally written web content will be on the front lines of establishing your brand.
Congratulations! You have a successful practice. But, maintaining an edge to branding your clinical practice as the OP leader in your community can be difficult. We will show you techniques to differentiate yourself by teaching you how to brand yourself, marketing techniques, new technology, and much more.
New Presentations of Your Technology Coupled with Science
OP Marketing has a vast variety of pictures, videos, PowerPoint presentations, and resources that can enhance the conversations that you have to your patients in need of new services. Present on a professional level with clinical research to reinforce your patients’ needs.
Kiosk Interactive Media Display
Broadcast your message while patients are in your care. Our interactive TV allows you to share your important information on the screen, allowing the patient to see both the channel and your personalized message.
The most critical process in marketing is targeting the right referral source. Through our proprietary data mining resource, we can pinpoint specific facilities in your area that are performing amputations.
Easy to Manage Website
No need to learn HTML, CSS, JAVA or any other programing languages or go back and forth while your web developer. Utilize our easy to use admin console to add, edit, or remove pages. Take back control over your content and save time while you’re at it.
No more stagnant website content for your visiting patients, PTs, OTs, and physician visitors. Your OP Marketing website will aggregate industry specific news and content that you can control. The helpful resources area will also grow with our master list.
Know Your Traffic
We built in an analytics dashboard where you can view live statistics on your sites visits and popularity. Easily run reports and check monthly growth all in one area.
Secure Web Hosting
Don't worry about backup, uptime, speed, and bandwidth. Your site will be hosted and managed by OP Marketing on a premium dedicated server.
Mobile Browser Support
Your OP Marketing website was built with mobile in mind. The layout expands and contracts to be optimally viewed on the iPhone, iPad, and Android services.
Calendar & Events
Easily manage your online calendar of events for your visitors. Admins can specify location, date, description, and even attach documents to the events posted in your calendar.
Social Media engages your audience in conversations about the message you’re delivering. You can use social media to give them the tools to take your brand out into their own networks, spreading the word about you and your brand.
Imagine an actively updated resource that provides your patients, staff and referrals with the latest research, evidence based outcome measures, resource links, and inspirational stories. Let OP Marketing do the work on searching for and updating the most pertinent resources, stories and research.
Orthotic & Prosthetic Finders
Our “finders” assist OP users and OP professionals in discovering what component would best serve their needs. This tool cuts your time on manufactures’ websites and catalogs and assures accuracy and objectiveness when reviewing options with your patient.
Print & Digital Media Marketing Materials
Visual and tangible materials are crucial for your practice. Our professional team will supply you with videos, brochures, posters, and inspirational photos of the latest, most current OP news!
We come to your facility to take your staff’s individual and group photos; taken along with professional images of your facility, orthotics, prosthetics, and action shots of your patients during activities like biking and golfing. See photo samples.
We will provide HD media capturing of you, your staff, and your patients partaking in the on and off site events during the OP Marketing setup/production week.
OP Marketing can design professional brochures that get your message and your brand across to your target audience. Choose from several different types: ie, general message, specific events, general services, specific services, and much more. All designed with your colors, your name, your pictures, your brand.
OP Marketing can create incredible quality posters of your patients during their activities of daily living, or high activity events. Research posters are a peer accepted form of presenting research data. Our library of research posters in your clinics will reinforce your brand of research and education.
Patient Recall Clinic
Evaluation by an expert, research funded and published OP specialist is a unique experience for your patient. Our specialists assist in generating revenue for your practice by maintaining the attraction of being outside credible specialists for your recall clinic, discussing the latest OP options, providing your patient with a detailed prescription and LOMN.
Bring the best part of the OP national meetings to your patients: the vendor displays in the convention hall! See the newest orthotics, components, feet, knees, and techniques from all of the major manufacturers!
Pair this with “Patient Recall Clinic” and this will surely be an unforgettable day for your practice and patients!
OP Marketing can provide valuable presentations on current hot topics for you to deliver to your local support group. Use our research library to become the expert on a variety of topics.
Have an expert teach your active patients a variety of individual or combined activities in a fun and educational group setting. Stretching and pilates, running, golfing, biking, rock climbing, and kayaking are all on the menu. Couple this with our media department to create unbelievable images for your website and overall brand.
CECs to Physical and Occupational Therapists
Therapists can complete their CECs easily through our OP Research University, sponsored by your practice, and delivered to you and your therapists at your facility or a specified location, like their clinic.
CMEs to Physicians
All medical professionals are required to complete continuing education. We offer a seamless solution through our OP Research University, sponsored by your practice, and delivered to your referring physician(s) at their office or your facility. Physicians will have a different perspective, when you deliver a needed commodity to them.
CECs to VA Orthotists & Prosthetists
A priceless opportunity! This is your chance to gain quality time with the local VA OP department, providing them with a needed service.
Medical Professional Resources
Provide useful tools to your physicians like a downloadable custom evidence based Letter of Medical Necessity (LOMN). Write positive reinforcing follow-up and referral letters with this resource.
Peer reviewed instructional manuals that can be distributed physically or downloaded to your potential and current patients.
Alleviate the anxiety of new clients going through the process while providing a valuable resource. OP Marketing has modeled a patient guidance program to mimic a peer reviewed and clinically tested patient navigation program. We will teach your specified patients to assist new clients.
Current Research Center
A busy practitioner does not always have the time to dedicate to reading, comprehending, interpreting, and disseminating the latest news to their patients. Our EncyclOPedia will do it for you! The EncyclOPedia research center will provide the latest published research on the hottest topics.
Evidence-Based Outcome Measures Resource
Outcome measures should be an integral aspect of all OP practices, however, using the appropriate measures can be confusing. Our research OP professionals will provide you with reliable validated outcome tools to use in your daily practice to assist you in Rx recommendations and insurance justification.
A LA CARTE items
Impress your referrals and patients with your knowledge of the latest clinical techniques. Vacuum assisted suspension (VAS) for TT, Symmetry –VAS for the TF, Genium and C-Leg training and fitting techniques. Learn from the clinician scientists who are funded to perform the comparative trials and gain the knowledge to provide these services to the community on a different level than your competitor.
Remote and Physical Marketing Materials
OP Marketing can help guide you through ALL types of marketing needs. Beautiful booth displays, picture posters, video presentations, business cards, letterhead… the sky is the limit! Impress them at your next meeting with professional quality.
Camp No Limits
With 10 camps nationwide, you and your dedicated staff can participate in this worthy cause for children with limb loss and their families. Come and enjoy the events, people, and be a part of the official CNL video and photo shoot!
Will your logo be compatible with HD video, high resolution photos, and a responsive design website? Do you have a vectored logo file? Does your brand make sense with your message? Let our team design or redesign your logo as OP experts that know the industry and your needs.